Sr Director · Product Design & Research

Asif Jaleel.

I lead product design and research at Coupang.Previously at Wayfair and Amazon

Selected work

01—04

R.LUX

Luxury beauty with
next-day delivery

DESIGN AWARD
USER EXPERIENCE

Launching a luxury beauty store on Coupang

R.LUX by Coupang · Led design from early concept to nationwide launch

Fresh prototype showing AI filters on a grocery search page.

Agent Mode prototype showing grouped trip-planning product results.

Putting AI into Coupang’s storefront and design org

Coupang · Product prototypes and design org leadership

Wayfair moodboard prototype letting shoppers swap furniture in a room.

Wayfair visual search prototype showing suggested products.

Replatforming the Wayfair shopping experience

Wayfair · Full-funnel component replatform and interaction prototypes

Lancôme product page on Amazon showing Virtual Try-On shades.

Lancôme store module for the Skin Care Advisor on Amazon.

Category navigation inside the Lancôme store on Amazon.

Designing the Lancôme flagship store on Amazon

Amazon · Mobile-first brand store for L’Oréal Luxe

Org & leadership

Running the teams
behind the product work

At Coupang, I lead product design, research, content, brand, design systems and design technology, with directors and a North Star group running the work.

About my background and approach